One world
For the long run
We want to create high quality clothes that you will cherish for years to come. For every purchase you make we donate 2% of revenue, not profit, across our numerous charity initiatives. We work very closely with all our charities who kindly provide us first hand footage to demonstrate the impact your purchases make.
Waste not want not
100% organic & Recycled
All of the materials we use to make our clothes are made from either organic materials such as cotton and linen, or recycled polyester. We are constantly working on new ways to improve our sustainable path.
Trims & Packaging
Biodegradable
Our sustainability policy runs throughout our who brand. We use sustainable methods to produce our product hang tags, woven labels, garment bags, mailboxes and carrier bags all of which are either 100% recyclable or biodegradable. You can plant our hang tags and they will grow into flowers!
building trust
Total transparency
A brand's relationship with their customers should be open and honest. This is why we have outlined exactly how much it costs for us, and any retailer to make each item and of course how much we charge relative to the rest of the market.
Donate don't bin
Circular economy
300,000 tonnes of used clothing goes to landfill in the UK every year. We want to try and do our bit to help. To do so, we have teamed up with Thrift + who will come and pick up your unwanted clothes for free. This way you can be sure your old clothes will find a new home.
