Our Story

Willoughby Bay was born out of a passion for design, travel and the natural world. Our designs are inspired by the active and sun soaked lifestyle we love.

Our brand is built on quality, sustainability, transparency, family and giving back. This is why Willoughby Bay is fully transparent when it comes to journey of how our 100% organic and recycled clothes are made to the margin we make on each item. You can find more about this on our impact page.

At Willoughby Bay, we believe we have a duty to protect the beautiful world we live in. This is why we donate 2% of all revenue, not profit, to helping save a variety of amazing causes which you can find here.

We want everyone, from all walks of life to be able to enjoy our beautiful designs and explore, travel and experience the amazing world we live in at the same time.

Shop our latest collection or discover more about our mission.